Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Marketing 85

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 71

Data Visualization Product Research Research Software Analytic Tools 71

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 114

User Testing Market Research Product Research Research Software 114

UX Planet

JANUARY 11, 2024

Take the example of Apple’s iOS — its intuitive interface and user-centric design have set a benchmark for what a seamless user experience should look like. ? Poor User Satisfaction: Neglecting UXD often results in convoluted interfaces that frustrate users. The Consequences of Neglecting UXD 1.

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User Testing Customer Satisfaction Research Software Product Research 66

Userpilot

JULY 9, 2023

TL;DR Product usability describes how easily customers can use a product to achieve their goals. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Usability vs. User Experience (UX).

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User Testing Customer Experience Customer Feedback Product Research 84

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

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User Testing Product Research Market Research Data Visualization 69

Userpilot

MAY 21, 2024

Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. TL;DR UX design identifies user needs, wants, and pain points and creates engaging products that enable them to achieve their goals. By following the principles, you can increase customer satisfaction, loyalty, and retention.

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Data Visualization User Testing Customer Experience User Experience 87

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 93

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

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User Testing Product Research Data Visualization Customer Feedback 128

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. However, they don’t do it all alone.

Customer Experience 86

Customer Experience Feedback Software Analytic Tools Product Research 86

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

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User Testing Customer Feedback Feedback Software Product Research 77

Userpilot

MAY 30, 2024

TL;DR A customer feedback loop is a process where feedback from users is collected, analyzed, and applied to improve a product. Implementing a customer feedback loop helps you identify and address customers’ needs. This boosts customer satisfaction and fosters loyalty and trust. A sample NPS survey.

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Product Research Feedback Software Feedback Loop User Testing 71

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

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Generative AI Data Visualization Reporting Tools Research Software 107

Userpilot

APRIL 30, 2024

One great way to create such a culture is by sharing customer responses in the tools your team frequently uses. It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends.

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User Testing Customer Feedback Feedback Software Data Visualization 80

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 82

Feedback Software User Testing Customer Feedback Analytic Tools 82

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

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Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 85

Data Visualization Feedback Software Product Research Analytic Tools 85

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Similarly, simple and intuitive designs reduce confusion and boost satisfaction.

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Feedback Software Analytic Tools Research Software Data Visualization 97

Userpilot

JUNE 7, 2023

TL;DR A feature survey is a method of collecting user feedback about existing or upcoming features of your product. Types of feature surveys to obtain valuable feedback: Beta testing feature feedback survey for understanding if the new feature will bring value to users before it’s launched. How can we further improve [Feature]?

User Testing 75

User Testing Customer Feedback Product Research Feedback Software 75

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.

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User Testing Customer Experience Product Research Testing 98

Userpilot

MAY 27, 2024

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. In other words, it lets you recognize and address each customer’s unique needs, making them feel valued and appreciated. The overall user experience. Valuable customers.

Data Visualization 83

Data Visualization Product Research User Testing Customer Experience 83

Agile Velocity

APRIL 1, 2024

Agile training and transformation offer a beacon of hope, guiding organizations through these turbulent times with practices that enhance adaptability, customer satisfaction, and team morale. Agile methodologies emphasize adaptive planning and early delivery, enabling organizations to respond swiftly to market changes.

Feedback Software 69

Feedback Software Agile Product Research Customer Satisfaction 69

Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates.

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User Testing Research Software Feedback Software Product Research 82

TechEmpower - Product Management

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. The result significantly lightens the workload for healthcare professionals, allowing them to focus on decision making and patient care.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

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Analytic Tools Data Visualization User Testing Reporting Tools 89

UX Planet

APRIL 3, 2024

Actionable tip: Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate what you want to achieve, whether it’s increasing conversion rates, improving user satisfaction, or identifying friction points in the user flow. Actionable tip: Schedule regular reviews of your user journey maps (i.e.

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User Testing Customer Feedback Customer Experience Data Visualization 89

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. This leads to higher customer satisfaction , retention, and loyalty. But what exactly does it involve?

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Data Visualization Analytic Tools Customer Experience Feedback Software 77

Userpilot

NOVEMBER 30, 2023

Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 81

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. Customer enablement and sales enablement aren’t the same. Customer success enablement focuses on providing customers with the necessary tools for success.

Feedback Software 85

Feedback Software Data Visualization Analytic Tools User Testing 85

Alchemer Mobile

MAY 31, 2022

When you invest time and energy into understanding your customers on an emotional and individual level, you gain a competitive advantage that is unique to your business and marketplace. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Customer Satisfaction (CSAT).

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Product Research User Testing Customer Experience Customer Feedback 243

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 88

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 88

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Book the demo!

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. Want to learn how? Let’s get started!

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Feedback Software User Testing Research Software Customer Feedback 88

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Feedback Software Analytic Tools Research Software Customer Experience 83

Userpilot

SEPTEMBER 30, 2022

It’s the sum of a customer’s digital interactions with your brand. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. What is digital customer experience? Increased customer satisfaction. They all lead to higher satisfaction.

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Customer Experience User Testing Data Visualization Feedback Software 75