The Accidental Product Manager

JUNE 13, 2022

Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight. Say Hello To Your Customer. Alphabet Inc.’s How far the DTC spending and diversification go, and for which brands, remains to be seen.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

The Product Coalition

JANUARY 14, 2020

Leisure time that wasn’t possible to service through TV — Watch Content while traveling in an Uber or a Subway Watch Content while running on a treadmill Watch Content at the workplace, church or in a park This ability to service more of consumers’ leisure time means, creation of more content to service to use cases.

Travel 78

Travel Naming Customer Experience Marketing 78

The Accidental Product Manager

SEPTEMBER 9, 2019

Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. If they are going to do this, then they need to come up with a way to get their morning customers to come back to the stores later in the day and buy more coffee.

Customer Experience 82

Customer Experience Product Management Product Manager Advertising 82

ProductPlan

JULY 19, 2021

McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. . When the bus or subway, or train pulls up to the stop, we can’t request a different model that’s a better fit. Instead, we would like to provide our customers with the best product possible.

Customer Experience 52

Customer Experience User Testing User Experience Reporting Tools 52

The Accidental Product Manager

NOVEMBER 27, 2023

Customers shift to bigger electric vehicles is also being driven by improved EV technology, which is enabling car companies to build more powerful battery packs that can move larger vehicles and provide more travel range on a single charge. Product managers realize that those offerings have failed to gain broader appeal.

Product Management 73

Product Management Product Manager Management Management 73

The Accidental Product Manager

SEPTEMBER 16, 2019

Most cities have buses and subways, but how far away from you is the closest stop and how close is it going to get you to where you want to go? Commuters who get off the train at least a mile from where they work are great potential customers. When a customer wants to purchase a ride, they may be beaten to a bike by another rider.

Transportation 69

Transportation Product Management Product Manager Travel 69

Alchemer Mobile

APRIL 24, 2018

Sellers have to think of new ways to target customers with meaningful content. In our case, they may be using Duolingo on their phone during the small breaks they have throughout the day — like waiting in line, commuting on the subway, or taking the elevator. Target customers and personas. Distribution channels.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Intercom, Inc.

NOVEMBER 30, 2022

If you are a B2B SaaS company, 2021 saw your valuation increase massively, which probably saw your bank balance increase, and the exact same was true for your current customers. So both you and all your customers had more money and growth ambition than ever, and every day there were lots more customers being born. Great, right?

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Intercom, Inc.

AUGUST 1, 2019

You have that every day, and if you’re a financial services company (particularly a lending company like where I came from), you crave something that allows you to be in front of your customer every day. We had this physical card in front of our customer, and that gave us the idea that we could build a brand early.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

freshtrax

JANUARY 24, 2019

But for business, we want to hear users’ and customers’ honest opinion and feedback especially to improve the services and product. Balse Festival may initially sound like nothing for business, but it was be a great opportunity to reach out those customers and join their community to make them feel closer to the brand and keep them loyal.

User Testing 78

User Testing Marketing Customer Feedback Research Software 78

Product Innovation Educators

DECEMBER 17, 2018

The activities and processes that allow us to uncover a customer problem or invent a new technology, develop solutions, and ultimately launch products customers love are challenging, but they are not a mystery. A completed activity can be viewed as simple when the processes involved are known.

Feedback Software 72

Feedback Software User Testing Product Management Product Manager 72