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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? TL;DR UX design identifies user needs, wants, and pain points and creates engaging products that enable them to achieve their goals.

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How to Measure User Experience: 7 Key UX Metrics

Userpilot

Wondering how to properly measure user experience and what metrics to track? Let’s explore what the user experience is, the types of metrics you can use, and how to measure them to improve product engagement. The user experience involves every feeling, process, and result that a user gets when interacting with a product.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

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13 Best Customer Tracking Software Options for Your Product

Userpilot

You’re looking to track your customer data and build your sales and marketing efforts around it. However, it’s not easy to pick a tool among a myriad of tools available on the market. Have built-in and custom analytics dashboards for easy data visualization. Dashboards for customer data analytics.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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The Power of Beta Testing in Marketing: Why and How to Do It

Userpilot

That said, beta testing in marketing is just as important. Technical beta testing helps you find product bugs while marketing testing can give you insights into how the target market is reacting to your product. Beta testing , also known as pre-release testing, is a common practice to get user feedback on software applications.

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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. When writing microcopy for UI, prioritize clarity over creativity.