Userpilot

MARCH 15, 2021

Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework. Ready to dive in?

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Userpilot

NOVEMBER 11, 2020

Product adoption has picked up a fair amount of jargon over the years. And since new fancy terms seem to pop up every week, it can be a bit hard to navigate for both the newcomers and even for the well-established product pros. Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology!

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Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. To improve NPS, send NPS surveys throughout the user journey, get qualitative feedback, offer personalized to detractors and passives, and combine NPS surveys with other microsurveys to get more in-depth insights.

Feedback Software 98

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Mixpanel

DECEMBER 20, 2021

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. By digging into actual behavioral data overtime, instead of relying solely on interviews and feedback, you can get a crystal clear picture of a user journey—including where the value moments and roadblocks lay.

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Amplitude

JUNE 24, 2020

As the CEO of a company that serves over 40,000 digital products, I routinely talk about sea changes affecting our customers. Today, Amplitude is sharing our digital report quantifying this impact. From early February to early May, customers sent Amplitude 44% more event data. Every product has a story.

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Userpilot

FEBRUARY 16, 2022

If you have ever wondered how to measure the success of your product then you might have heard about product benchmarking before. This is a method of measuring the performance of a product against other similar company’s products. This is a great way to see if your product has growth potential. Let’s dive deep in.

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Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

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Mixpanel

AUGUST 31, 2020

As Senior Vice President of New Product Development at Tata Sky , a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Tell me about your background and why you like working in product? My background is diverse.

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Userpilot

MAY 17, 2024

Looking to incorporate gamification UX strategies into your product design? We also explored how to avoid common gamification challenges and maximize product engagement. TL;DR UX gamification is the application of game design elements when building websites, mobile applications, and other digital products.

Customer Experience 52

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. What is SaaS product marketing?

Feedback Software 98

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Userpilot

MARCH 10, 2022

In this article, we’ll look at the key retention metrics and what tactics you can use to improve retention. User retention is a metric that tells you how many users keep returning to your product over a given period. Onboarding gamification rewards customers for completing certain actions. So, let’s dive in!

Feedback Software 98

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The Product Coalition

JUNE 27, 2018

There is no consistent quantifiable definition of engagement across different products.” Despite the fact that there is no quantifiable definition of engagement across varying verticals, there are still some basic metrics that mobile professionals gravitate towards. Action Cohort Analysis: What is it?

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eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. While AWS provides a vast spectrum of services, it can be challenging to determine the right services for your needs.

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Userpilot

MARCH 28, 2022

Investing in good UX design will remove unnecessary friction from your product and reduce churn. Good UX examples we cover: Good UX examples are characterized by simplicity, usability, and visual design. Mixpanel lets first-time users explore the product using demo content. It is difficult to build good UX without solid UI.

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Mind the Product

JANUARY 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. You can either try and make changes to your product, or give up on it. Is Usage Actually Down?

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Userpilot

AUGUST 6, 2020

There are many reasons, but the single biggest one is this: They do not get the value they expected from your service. She’s chosen your service as the solution to a problem she has right now. One of two things happens now: The new user successfully uses your service, achieves the value/solves the problem and the promise is fulfilled.

Data Visualization 52

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

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Amplitude

AUGUST 30, 2017

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. Feedback is one of the most powerful tools at your disposal. Back in the 80’s, Intuit released Quicken as a personal finance management tool.

User Testing 71

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Usersnap

APRIL 15, 2020

Roger: This could be its own book, but a few quick thoughts… Customer perception of effort is more important than absolute metrics. Amazon saw customers struggling to open those horrible plastic clamshell packages that many products use even today, and introduced frustration free packaging. People liked it.

Feedback Software 52

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Mixpanel

DECEMBER 13, 2021

In The Cold Start Problem , Chen dives into the paradoxical nature of network effects, explaining how one of the best ways for a product to grow its userbase is to lean on its network of users. What you’re hitting on is the focus of the book—that so many of the best products capitalize on networks to grow, or have used network effects.

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Intercom, Inc.

APRIL 5, 2018

I didn’t have to touch product, it didn’t require any money, and I really felt like there was a cool story to tell. Product people – engineers, designers – sometimes view marketing as this side thing that’s not really necessary. Gina: Yeah, I was a consultant, but the role wasn’t really called PR.

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Business of Software Conference

NOVEMBER 28, 2019

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference.

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Userpilot

NOVEMBER 27, 2023

Product growth vs. product-led growth? SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. But there’s also the product growth strategy, which shares some similarities and differences with the PLG model. What is product growth?

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Userpilot

JANUARY 16, 2023

Driving feature adoption is a crucial, yet exceedingly challenging, part of running a SaaS company. As such, building out a well-optimized feature adoption funnel should be a top priority regardless of the number of users you currently have. Feature adoption rates show the user adoption rate of a new feature or existing feature.

Onboarding KPIs 98

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Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?

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Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption.

Feedback Software 98

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Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.

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Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow.

Onboarding KPIs 111

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Userpilot

JUNE 19, 2023

Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. TL;DR User engagement is the level of “interactivity” that users have with your product, the value they get from it, and the desire to keep using it. What is user engagement?

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