The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Self-service trials.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., A strategic product launch at Product Hunt will increase visibility and validation from the tech community.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Userpilot hosts industry webinars to generate brand awareness One way Userpilot has successfully generated brand awareness is through its regularly hosted industry webinars.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

NOVEMBER 20, 2022

Finally, always analyze, test, and refine your process to match new data and information. Marketing roadmaps are complex documents that capture and visually communicate your marketing plan. Visualize your marketing strategy and keep everyone informed of upcoming marketing campaigns and activities. What is a marketing roadmap?

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had All of this changes customer expectations on how they expect you to educate them on your product or service. What they can’t do beyond a general feel is get data to show them what’s working and what’s not.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52