Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic.
Business of Software Conference
NOVEMBER 30, 2020
What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement.
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Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So I definitely recommend that as well. It's funny.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So I definitely recommend that as well. It's funny.
The Product Coalition
FEBRUARY 26, 2022
If someone asked me to compete with most organisations today, I wouldn’t fuss with innovation so much or think of competitive differentiators, I’d just solve the problem of how time is spent organisation wide, and try and build a company that does the same thing, with less distractions. Some startups adopt this strategy to fool investors.
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