article thumbnail

The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Without Borrowing a Cent!

Books 185
article thumbnail

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Liam: Definitely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? SaaS Inbound Marketing. Determine Your Saas Marketing Goals.

article thumbnail

How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. Going East is definitely the area of focus in the future. It doesn’t tend to support enterprise software, but product-led companies can do really, really well there. Salesforce? International expansion: Enter into global markets.

article thumbnail

BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And you definitely felt that. But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. And I got it.

article thumbnail

Product Manager: Seeking Help

The Product Guy

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Definitions : First let’s go through some quick definitions to make sure we’re speaking the same language.

article thumbnail

HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. Generally in our industry, it started pro-enterprise. They’re created by inbound demand.