Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). ” “What are customers telling us?”

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Guy

JUNE 25, 2018

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Definitions : First let’s go through some quick definitions to make sure we’re speaking the same language.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

Nulab

FEBRUARY 10, 2020

You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. Definitions. There are a few basic definitions that you will need to know: A hit is when any file is served, where a file is a page and an image. What is traffic? Social media.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. Nico: Definitely. Nico: Definitely. It’s super important to think early on about what strategy you have.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending depending on the strength of your background, you’ll get varying levels of inbound recruiting on LinkedIn and in your inbox. What is its exit strategy?

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. So, I was approached to help build that organic content brand strategy about a year and two months ago. Don’t be afraid to try something different.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Gainsight

JANUARY 8, 2019

Pulse, hosted by Gainsight, is the definitive learning and networking event for customer-driven professionals looking to grow their business and career. INBOUND | September 3-6, Boston, MA. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra.

Events 45

Events Inbound Data Visualization B2B 45

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. We were definitely in that startup mindset of “don’t ask for permission, ask for forgiveness.” Is it transitioning from inbound to outbound sales?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. And you definitely felt that. We have business development doing inbound and outbound.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Brian Balfour

JULY 18, 2017

Let's return to the definition of Channel Model Fit, that channels are determined by your model, and look at why that is. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. CAC Spectrum. Can Companies Exist In The Danger Zone?

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Finally, we have the enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mind the Product

NOVEMBER 10, 2017

By definition, a cohort is a group of people who have a common characteristic during a period of time. Many of the companies we work with are looking to analyze inbound traffic among their various channels. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line.

Analytic Tools 189

Analytic Tools Research Software Feedback Software User Testing 189

Brian Balfour

OCTOBER 13, 2017

Those numbers didn't feel reasonable for our current definition of the market. This new market definition was much bigger and the Model Market fit equation made a lot more sense. . Content and inbound sales was the bread and butter of HubSpot's history. But in a company full of experts around the channels, it just didn't work.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Liam: When you asked other founder friends about what they would do, was it a split response of people saying, “Don’t do this,” or “Yeah, definitely do this.” Patrick: Yeah, totally.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Lenny Rachitsky

MARCH 12, 2024

Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. People will start to come to you.

Technical Review 134

Technical Review Analytic Tools Research Software Feedback Software 134

Pragmatic Marketing

OCTOBER 11, 2019

To your point, though, there's definitely a lot you can do, you know, a launch is usually a specific day or a specific week or you know timeframe, but often we’ll start to introduce an idea into the market or like into our customer base beforehand. You guys just did inbound like in the last couple of weeks. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

To your point, though, there's definitely a lot you can do, you know, a launch is usually a specific day or a specific week or you know timeframe, but often we’ll start to introduce an idea into the market or like into our customer base beforehand. You guys just did inbound like in the last couple of weeks. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 12, 2021

Heap is a comprehensive product analytics suite that tracks all sorts of in-app user interactions and requires no prior definition or configuration of events. On the other hand, analytics tools for Social Media Marketing like Brand24 help you streamline your social media marketing strategy. Source: heap.io.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. I’ve written and spoken extensively about how IMHO narrow Product Owner definitions don’t encourage successful commercial software products. Incremental team by team? Optional participation?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. We were definitely early. Short on time? And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

APRIL 9, 2020

Dee: I totally agree, and I must say, compared to some of my friends, I’m definitely noticing that Intercom is brilliant for making sure those social interactions keep going between colleagues even though we’re not all in the same space. And we definitely won’t touch it over there.”. Some of them are struggling.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Andrew: Definitely. When I’m analyzing the growth strategy of a new product, I skip the homepage. That seems to be when they changed their strategy. Adam: What drew you back? Andrew: Totally.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Business of Software Conference

JANUARY 28, 2019

When you dig into it, you realize you can’t say it doesn’t work because there’s no definition of what brainstorming is. So don’t let people put words like communication motivation, clear strategy, all those things that you play in a game of b t bingo. That specific. You have to ban those from the conversation.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. We’ve definitely heard that story before. They include: Close.io You know, we’re very open.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Dave: So, segmentation definitely plays a part of it? That’s why it’s crucial to have an automation strategy to eliminate low-value work.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

FEBRUARY 1, 2022

There are three key components of a product experience strategy: product analytics – necessary to make informed product roadmap decisions and segment customers based on how they interact with your product. By definition, product experience is very subjective and there is no one-size-fits-all approach to its design.

Customer Experience 98

Customer Experience Data Visualization Analytic Tools Feedback Software 98

Intercom, Inc.

SEPTEMBER 8, 2021

You have to hire people who are really comfortable with ambiguity, and you have to hire people that have a great attitude because building a startup is definitely not the faint of heart. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Mixpanel

FEBRUARY 23, 2021

Many definitions of product-market fit are murky, and the pathway to get there even murkier. More than one expert we spoke to pointed to Lenny Rachitsky’s definition matrix, which optimizes for retention, growth, and profitability. And this is what we heard. The problem with defining product-market fit. Credit: Brian Balfour.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. Andrew: Definitely. That seems to be when they changed their strategy. Hope you enjoy! -A].

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Brian Balfour

JUNE 20, 2017

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. All of this is why it’s difficult to qualify Creators before they actually launch -- and even more challenging to then applying that definition across the board to all potential Creators in different categories.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. You’re not going to be able to go and raise another round of funding or if you do you will definitely not like the checks that come back. I think the main thing was… what is it they say, often tactics drives strategy? The short answer to the question is tactics drive strategy.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8