article thumbnail

Jobs To Be Done (JTBD) – The Foundation of Great Presales Demos

Product Management University

There are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush your demos and further amplify the finer tips or tricks you wrap around it. Typical Presales Demo Formats Most presales demos fall into one of two formats. Here’s how to do it.

Demo 113
article thumbnail

Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. It was not only a selling point; it was a differentiator.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

More Than Just Words: Product Vision Examples That Define Great Products

Userpilot

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 95
article thumbnail

Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 5 of 10 – Integrating Business Processes vs. Products

Product Management University

You’re in the throes of the sales cycle and it’s product demo time. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. Product management has set everyone else up for success.

article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. Book the demo! Start designing your strategy by clarifying the business goals.

article thumbnail

Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.