Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Book a demo to learn more. But what about the customer on the opposite end?

Feedback Software 77

Feedback Software User Testing Research Software Data Visualization 77

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 63

Research Software User Testing Outbound Marketing 63

Userpilot

AUGUST 14, 2023

The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate. Get a Userpilot demo to execute the most effective growth marketing strategies, drive users across the customer journey, and boost business growth.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Intercom, Inc.

MAY 6, 2019

The goal of this second force is to make your solution so appealing that the prospective customer is willing to take on the work of switching to a new product in order to experience your product’s benefits. 3 techniques to improve product adoption. Avoid product rejection by overcoming customer inertia.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Userpilot

JULY 19, 2021

By tracking and analyzing customer data, it allows you to create product experiences that improve product engagement along the user journey. Send a personalized in-app welcome message when a new user signs up. It allows you to deliver the right message to the right group at the right time. Book a Userpilot demo today!

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

APRIL 26, 2024

Book a demo to learn more. Try Userpilot and Take Your Customer Success to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer success? Customer success or customer success management is the practice of ensuring customers get their desired outcome when using your product or service. Churn rate.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Intercom, Inc.

MARCH 29, 2022

And I am personally dedicated to continuing to ramp up our product investment to ensure that our pace of innovation, it only accelerates from here. So today we are excited to announce groundbreaking new products, and we’re going to do more than just talk about them – we’re going to demo them.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? We use it for: Sending targeted messages to visitors on our website.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Book a Userpilot demo. Let’s get started.

Research Software 79

Research Software Engineering User Testing Marketing 79

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 79

Research Software Strategy Customer Experience User Testing 79

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Sales qualified leads are users that are ready for a sales pitch after showing sufficient interest in the product and experiencing multiple marketing messages.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Product Research 90

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Get your Userpilot demo and see how!

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. How Sales sees product managers: Technical/Tactical. So salespeople often rely heavily on product managers as a tactical, technical resource. Spotting fundamental flaws.

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Weak Development Team Agile Research Software Reporting Tools 70