The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 100

User Testing Analytic Tools Research Software Feedback Software 100

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. Book a demo now. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 91

Feedback Software Messaging Customer Feedback Customer Experience 91

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 95

User Testing Product Research Messaging Data Visualization 95

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Book a demo to explore more. What is cross-selling?

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Reporting Tools 81

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is PLG strategy? What is product-led growth?

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Marketing 94

Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

Feedback Software 85

Feedback Software Research Software User Testing Onboarding KPIs 85

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today.

Product Research 88

Product Research Data Visualization User Testing Research Software 88

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments.

Customer Experience 94

Customer Experience Analytic Tools User Testing Feedback Software 94

Userpilot

APRIL 29, 2024

This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Book the demo to find out more! Try Userpilot and Take Your Customer Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is segmentation? Segmentation survey built in Userpilot.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Product Research 90

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 94

Feedback Software Messaging Onboarding KPIs Customer Communications 94

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 83

Feedback Software Analytic Tools User Testing Strategy 83

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 80

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 80

Intercom, Inc.

OCTOBER 5, 2018

But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. Whether they are totally inactive or just not taking full advantage of your product, messages like these will prevent them jumping ship as soon as something cheaper or shinier comes along.

Customer Experience 199

Customer Experience Strategy Embedded Analytics Messaging 199

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 94

User Testing Customer Feedback Customer Experience UX 94

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Book a Userpilot demo with our team and get started!

Research Software 95

Research Software User Testing Customer Experience Data Visualization 95

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Book a demo now. Why is a data-driven email marketing strategy important?

Data Visualization 90

Data Visualization Analytic Tools Customer Experience User Testing 90

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 102

B2B User Testing Research Software Analytic Tools 102

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

Feedback Software 113

Feedback Software User Testing Product Research Customer Experience 113

Userpilot

APRIL 29, 2024

When combined with market segmentation, it makes your marketing strategy more efficient. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. User persona example.

Customer Experience 82

Customer Experience User Testing Customer Feedback Analytic Tools 82

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 22, 2024

But what strategies work? Offering personalized demos to show the product’s value and encourage deeper engagement. Using targeted in-app messages to guide users through key features effectively. Sending in-app surveys to gather relevant feedback and iterate your strategy. Book a demo to give it a try.

Analytic Tools 78

Analytic Tools Feedback Software Research Software Customer Experience 78

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software User Testing 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 87

Research Software Strategy Customer Experience User Testing 87

Userpilot

MARCH 6, 2024

AI in In-App Messaging : Employing AI for in-app messaging to optimize message delivery and boost conversions. ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

OCTOBER 26, 2023

TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Traditional sales techniques like product demos are more effective in this context. Contextual in-app messages are a great tool to drive feature discovery and adoption. Book a Userpilot demo today! Let’s get right to it!

Analytic Tools 87

Analytic Tools Feedback Software Product Research Data Visualization 87

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. Collect feedback and continuously refine your strategy. Get a demo now. Userpilot can help.

Feedback Software 88

Feedback Software Onboarding KPIs Strategy Customer Experience 88

Userpilot

FEBRUARY 20, 2024

TL;DR Targeted email marketing is a strategy focusing on sending personalized emails to segments of your audience based on their unique characteristics and behaviors. Create personalized marketing messages : Craft messages that address the recipient’s needs, preferences, and journey stage.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization User Testing 89

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 90

Analytic Tools Feedback Software User Testing Data Visualization 90

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Book a demo with Userpilot to learn more. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Data Visualization 88

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197