Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
The Product Coalition
JULY 28, 2020
The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%,
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Userpilot
MARCH 24, 2021
Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?
Product Management University
OCTOBER 17, 2023
All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too).
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Product Management University
APRIL 8, 2024
It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want. Marrying Company Strategy and Portfolio/Product Strategy Before we dive into connecting the strategy dots, I want to make a clear delineation between company goals and company strategy.
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