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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Review stage (BoFu). Collaborate with the sales team to generate high-quality leads and boost revenue directly. Userpilot ’s webinar invitation banner. It helps you visualize the customer journey. But how can you use it?

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Leverage Digital Strategy to Drive Efficiency in Uncertain Economic Times

Gainsight

With economic uncertainty in the air, SaaS and Customer Success teams want to be more efficient and build durable businesses that withstand the market. For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

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10 Tips For Operating A Virtual Customer Success Organization

Gainsight

And that’s driven thousands of customer success professionals who were used to seeing their clients and teams every day to learn the ins and outs of “virtual” CS. We hosted a webinar with Slack on this topic. Thanks to many, including Marco Innocenti and the team at Zoom, as well as Jay Nathan. Watch the recording here!

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Take a Peloton Ride with Amy Bunszel, SVP of Design and Creation Products at Autodesk

Gainsight

We will share the lessons here but also encourage you to sign up for the live webinar series here. . In a recent webinar with Denise Stokowski, Group VP of Platform Products at Gainsight , Amy shared that she identified that she wanted to be more involved with people. So I went from running product to running product and development.”

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The Best Indicator of SaaS Success? Durable Growth, Says Gainsight CEO

Gainsight

This is especially evident in the Software-as-a-Service industry, where layoffs, hiring freezes and a slowdown in sales are creating never-before-seen headwinds. It’s about aligning everyone from product development to marketing to sales teams around the outcomes customers seek, not the technology or services you’re selling.

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Why There’s No Single “Right” Way to Do Discovery: Part 1

Product Talk

I also help out with these webinars. Teresa: For those of you that are Product Talk readers, Melissa writes our Product in Practice series where we’re sharing stories about teams doing great discovery work, so you may have seen her name there. It’s allowing each team to really find what’s going to work best for them.