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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. That makes it important to use the same analytics tool. Traditional marketing analytics tools were built for just the web, but marketing channels have evolved. That makes it important to use the same analytics tool. There are two reasons why.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

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BoS Conf Online Fall Supporter: Logi Analytics

Business of Software Conference

A Little about Logi Analytics. Logi Analytics, an insight software company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated experts invested in your success. Learn more about Logi Analytics here. Get your Fall BoS Conference Ticket.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support. Using analytics tools like funnel and paths analysis or session recordings helps teams identify friction. Leah Tharin: PLG for enterprise and complex products.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. If you want to skip right to seeing for yourself how Mixpanel Marketing Analytics works, you can play around with our public Board here.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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Fintech Customer Experience: How to Measure and Improve It [+ Tools]

Userpilot

You can rig your surveys to be sent periodically like most types of NPS surveys or trigger them after specific events (e.g. after customer onboarding or their first transaction within a trading and lending services platform). So you gather qualitative feedback and more detailed actionable insights.