Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 54

Analytic Tools Feedback Software Research Software Customer Communications 54

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Research Software 89

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

Feedback Software 94

Feedback Software Research Software User Testing Onboarding KPIs 94

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. What is product management? What is product management?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 95

User Testing Feedback Software Research Software Product Research 95

Product Management University

FEBRUARY 22, 2023

In this post, we’ll look at the nuances of the product manager career path and how to stand out in your role so you can advance in your field. What Does a Product Management Career Path Look Like? A career in product management can be fast-paced with ample growth opportunities. How Lucrative is a Career in Product Management?

Positioning 264

Positioning Product Management Product Manager B2B 264

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 91

Research Software Analytic Tools Feedback Software Data Visualization 91

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? A product marketer’s job extends beyond the go-to-market strategy.

Feedback Software 99

Feedback Software Research Software Product Marketing Marketing 99

Userpilot

MARCH 28, 2024

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. TL;DR User analytics is a user research methodology.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. This makes the product loved by our users ( check G2 reviews ).

Feedback Software 95

Feedback Software Analytic Tools Research Software Product Research 95

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 85

Product Research Feedback Software Research Software Product Marketing 85

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

User Testing 95

User Testing Product Research Research Software Feedback Software 95

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. Develop and implement your digital experience strategy.

Customer Experience 94

Customer Experience Feedback Software Analytic Tools Product Research 94

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana.

Research Software 76

Research Software Data Visualization User Testing Marketing 76

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 79

Data Visualization Product Research Research Software Analytic Tools 79

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. It’s nice to be back out there. Natasha: It really is.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

SEPTEMBER 14, 2023

TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

Product Research 85

Product Research User Testing Research Software Feedback Software 85

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 92

User Testing Product Research Product Marketing Customer Feedback 92

Userpilot

JULY 26, 2022

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. You’re not alone. Agree or disagree.

Feedback Software 95

Feedback Software User Testing Research Software Customer Feedback 95

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Onboarding KPIs 90

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Helps in developing mutual respect. Read on to find out.

Feedback Software 94

Feedback Software Research Software Marketing User Testing 94

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software 97

Feedback Software Research Software Analytic Tools Data Visualization 97