The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product.

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User Testing Books Product Marketing Marketing 130

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

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People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?

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Vision Roadmap Onboarding KPIs Customer Experience 52

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

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Agile Development Product Management Product Manager 130

Actuation Consulting

SEPTEMBER 12, 2018

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future.

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The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision? It helps you find product-market fit and gives your team direction. How do you create objectives?

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Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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The Product HQ

JUNE 1, 2024

Ideation Software product managers need to have a well-developed creative process that helps them generate, develop, and curate new ideas. That’s why they also have to take in feedback and requests regarding the product strategy and product development process.

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Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

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Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

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Reporting Tools Product Marketing Marketing Research Software 70

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution.

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Userpilot

AUGUST 29, 2023

TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus. Product management is absolutely critical to securing a product’s success.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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Sachin Rekhi

AUGUST 1, 2016

I'd put a bunch of aspects of product management into this category: prioritizing a roadmap, effective communication, formulating a vision, negotiating with stakeholders, and team leadership, to name a few. Today I wanted to dive into one such critical aspect of the art behind product management, which is developing user empathy.

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User Testing Customer Experience Customer Feedback Development 141

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product strategist salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. The vision should paint a picture of the future state the product aims to achieve and the value it will deliver to customers.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

SEPTEMBER 14, 2023

TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

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Product Research User Testing Research Software Feedback Software 104

Userpilot

JUNE 21, 2022

We often fall into product development fallacies. That, my friends, is one of the biggest fallacies of product development. Understanding product development fallacies. Feature fallacy trap #1: Product-Market Fit. You can start with something as simple as the Product-Market Fit (PMF) survey.

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User Testing Development Research Software Feedback Software 59

Product Management University

MARCH 16, 2023

In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. The result is a product backlog, which will take you task-by-task from conception to launch. Why is a Product Backlog Important?

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Customer Feedback Customer Experience Roadmap Agile 246

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

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Feedback Software Analytic Tools Research Software Software Review 98

Bain Public

APRIL 15, 2018

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. He seems busy.

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Vision User Testing Product Management Product Manager 56

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

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Analytic Tools Research Software Feedback Software Books 105

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

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Product Marketing Feedback Software User Testing Marketing 75

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

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Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. The process is also necessary to maintain the product-market fit.

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User Testing Product Research Framework Feedback Software 98

The Product Coalition

AUGUST 8, 2023

There were times when the alignment seemed almost impossible, the visions clashing. Visioning:** Articulating a compelling vision at an early-stage startup is, paradoxically, both vital and challenging. **Visioning:** Articulating a compelling vision at an early-stage startup is, paradoxically, both vital and challenging.

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User Testing Vision Leadership Customer Feedback 114

Userpilot

OCTOBER 16, 2022

A minimum delightful product (MDP) is a version of your product consisting of just enough to engage and delight your users. Both concepts are equally valuable and can serve an important role in your product development process. Next, remember to keep your vision at the center of your product enhancements.

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User Testing Feedback Software Research Software Customer Experience 111

Userpilot

APRIL 30, 2024

Both of these directly influence product development and help keep up with market trends. How can SaaS companies leverage feedback to increase product growth? Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want.

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User Testing Customer Feedback Feedback Software Data Visualization 104

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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Research Software Data Visualization User Testing Marketing 96

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

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Analytic Tools Artificial Inteligence Feedback Software User Testing 72

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Goals: Goals should be S.M.A.R.T.

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