How Merging Purpose With Profit Redefines Product Roadmaps And Product Success
The Product Coalition
DECEMBER 11, 2023
The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. A purpose that resonates with the company’s audience can drive customer loyalty and brand differentiation.
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