ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever. Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

ProductPlan

AUGUST 23, 2022

Customers will use your product on deafening factory floors or in the hushed cubicle farms of law firms, or in sweaty spin classes. Your product will integrate with accounting software, CRMs, and inventory systems. Each with its own nuances and flaws your product must overcome or mitigate. Scope of product.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainStation Product Management

FEBRUARY 28, 2019

In BrainStation’s survey, Product Managers ranked communication (71 percent), leadership (65 percent), and empathy (58 percent) as the most important skills for a Product Manager, ahead of research and project management, and far ahead of design (selected by only 20 percent of respondents).

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

Framework 110

Framework User Testing Research Software Feedback Software 110

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainStation Product Management

FEBRUARY 28, 2019

In BrainStation’s survey, Product Managers ranked communication (71 percent), leadership (65 percent), and empathy (58 percent) as the most important skills for a Product Manager, ahead of research and project management, and far ahead of design (selected by only 20 percent of respondents).

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

ProductPlan

OCTOBER 4, 2022

Product sits at the nexus and must be fluent in tactical and strategic competitive intelligence. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. Market research companies may be worth considering if you’ve got some budget to play with.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever. Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Business of Software Conference

OCTOBER 11, 2023

When everyone is doing (in their opinion) the right thing in the moment, the performance at a high level is subpar A great strategy that we’re not good at executing is a bad strategy Finding the problem: reverse-engineering the status quo as an “alien” — someone who cannot impart any judgment in the company Often, these values and strategies are not (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 20, 2022

In the Customer Discovery phase, the team identifies problems, comes up with solutions, tests them, and assesses their potential to generate revenue. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. It considerably delays the product launch.

User Testing 94

User Testing Product Research Customer Experience Customer Feedback 94

Userpilot

NOVEMBER 12, 2023

As you can’t compare your product to others, you don’t know how much you can charge. This is difficult when companies have no budget allocated for such solutions. It’s difficult to compete against well-established products in highly saturated markets. Then use the insights, to build the product and start monetizing it ASAP.

User Testing 98

User Testing Research Software Analytic Tools Feedback Software 98

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users. Centercode to the rescue.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?

Product Research 77

Product Research User Testing Product Management Product Manager 77

Mixpanel

FEBRUARY 23, 2021

When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit. A16Z General Partner Andrew Chen also offers some helpful quantitative indicators of product-market fit that sit within a similar framework. Credit: Lenny Rachitsky. Earlier, squishy. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

SEPTEMBER 14, 2023

TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. The types of product managers differ in focus and required skills. Data product managers focus on leveraging data for product development. Developing and prioritizing ideas.

Research Software 86

Research Software Analytic Tools Feedback Software Product Research 86

The Product Coalition

AUGUST 1, 2019

Product Management is a “real-world” driven discipline with less space, tolerance or emphasis on ideal yet unrealistic solutions or PPTs. B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— A product that tries to tackle a problem that doesn’t really exist, or leverages a solution that doesn’t make sense?—?will

Definition 60

Definition Data Visualization Product Management Product Manager 60