Differentiation Events Positioning Sales Training 
Business of Software Conference
NOVEMBER 30, 2020
Upcoming Events. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement.
The Product Coalition
FEBRUARY 26, 2022
I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. We are arguing with one another instead of talking to the customer, and those arguments are mostly a waste of time and can quickly deteriorate an otherwise positive culture.
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Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.
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