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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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The Product of You by Melissa Perri

Mind the Product

She believes that product people have dynamic skills. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Fortunately, the diversity of lower-level product roles encourages us to grow our expertise. Communication.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

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16 Product Management Best Practices For Successful PMs

Userpilot

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Track product market fit regularly.

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Innovation Is Just Good Product Management

BrainMates

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. What they don’t realise is that at the heart of any effective innovation program, you’ll find good product management in practice.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Had B&N marketed the nook more creatively, I believe it could have been successful. The Nook failed to: Focus on differentiation in the space. Be aggressive with marketing. The product was only advertised in storefronts and did little to compete in the online space. How could Peloton market its brand globally?