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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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The Product of You by Melissa Perri

Mind the Product

She believes that product people have dynamic skills. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Fortunately, the diversity of lower-level product roles encourages us to grow our expertise.

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How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. Drives product success. Champions a customer-centric approach.