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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

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User Research For India’s Top Property Site – MagicBricks Case Study

UX Studio: Product Management

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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The Product Manager’s Guide to Inclusive Product Design

Userpilot

TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. All users can be excluded from using a product at different stages and along multiple dimensions. This can be a valuable differentiator that attracts more customers. Book the demo!

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Digital Accessibility – a Guide for Product Managers

Mind the Product

Accessibility Guidelines. So, as the ability to use digital products becomes a necessity in our modern-day lives, it’s imperative we ensure that a diverse set of customers can use our products. But accessibility is more about inclusiveness and including vision, hearing, mobility and cognition impairments when building a product.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

As part of the engineering team that helped push our new site into the world, I’d love to walk you through it—with a special focus on the way we married a great design vision with the right tech stack to bring it to life. We’d have to hire and bring in UI engineers from other teams at Mixpanel that specialized in challenging user experiences.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

As part of the engineering team that helped push our new site into the world, I’d love to walk you through it—with a special focus on the way we married a great design vision with the right tech stack to bring it to life. We’d have to hire and bring in UI engineers from other teams at Mixpanel that specialized in challenging user experiences.