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The Secret Product Management Framework

The Secret PM Handbook

Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need. Market research.

Framework 302
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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. One of those elements is solving a significant customer problem.

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The Secret Product Management Framework

The Secret PM Handbook

Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need. Market research.

Framework 150
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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. In fact, if you triangulate to any go-to-market methodology, or sales methodology, those are the basic points. Follow the rules.

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People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. If we don’t put the knowledge in, the our users have to figure it all out themselves. IFTTT (example recipes, that are then augmented by shared customer recipes).