Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. That marketer was saying, ‘You know what?
Intercom, Inc.
SEPTEMBER 21, 2022
Plus it’s an amazing way to differentiate against the competition. For example, if you have scheduled maintenance coming up or are experiencing an outage, you could proactively notify customers with a banner message before the inbound conversations start streaming in. Which grows loyalty…. Which improves retention and grows revenue….
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Userpilot
OCTOBER 25, 2022
To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.
Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Design/Packaging.
ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.
Dear Strategy
AUGUST 27, 2018
This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.
Usersnap
JULY 11, 2021
The importance of fast responses to support tickets is not only something that many large corporations use to differentiate themselves from their competitors. Also startups and SaaS companies build their organizational culture and company vision around providing amazing customer support. Don’t scale customer care.
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