Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MAY 21, 2024

TL;DR UX design is a comprehensive process focused on creating meaningful and enjoyable user experiences, involving extensive user research and the application of a user-centric design philosophy. They leverage extensive research to understand user needs and inform their designs.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They’re building websites, brands, and digital transformation platforms that deliver results and revenue. Dedication is a key value for us.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. That’s how you reduce the chance that they will fall prey to your competitors’ marketing ploys.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

NOVEMBER 2, 2022

10 ways to add value to products in SaaS. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Meet them where they want with multiple support options, including a self-serve knowledge base. Social proof is a powerful selling tool.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

Userpilot

MAY 30, 2022

Tracking feature usage will further give you insight into how customers are using the features and whether those features meet their expectations. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Positioning.

Data Visualization 90

Data Visualization Feedback Software Research Software Analytic Tools 90

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5. It’s the golden badge of user delight, a signal that your product meets and exceeds expectations. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Once the update or feature is out, announce it using multiple channels like in-app communications or email. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. What is product success in SaaS?

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the prelaunch stage, their task is to carry out market and customer research. That’s why PSMs usually incorporate researching these into their processes.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs.

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Develop a product that meets customer needs and expectations. To evaluate your in-app messages, use flow analytics. What methods could you use for market research?

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. One way to get to know your customers is to conduct customer research.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. What makes the product stand out?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. Create a targeted go-to-market strategy for your launch plan.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 78

Product Research User Testing Feedback Software Research Software 78

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

You’re not market-driven if you don’t take the time to gain an understanding of your customers’ problems. It’s More Than Just Market Research. Let’s focus on the second point – understanding market trends and your customer. The Whole Market Environment. How will you differentiate your product?

Marketing 52

Marketing User Testing Research Software Product Research 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Amplitude

DECEMBER 12, 2018

In 2014, data predicted that less than 0.01% of mobile apps would be considered a financial success by 2018. We don’t know how true this prediction ended up, but the data remains a stark reminder that building a successful mobile app requires a combination of expertise, dedication and innovation. Why is Pre-Planning Important?

Analytic Tools 65

Analytic Tools Research Software Feedback Software Data Visualization 65

ProductPlan

OCTOBER 4, 2022

The sales team wants the nitty-gritty details of a competitor’s pricing and terms (tactical), whereas finance needs to understand the total projected market size over the next five years (strategic) to triangulate revenue forecasts shared with investors. 8 Steps to implementing competitive intelligence. Think beyond the feature set.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Build in-app flows to help users discover features. User empathy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. These new solutions can change the way we live our lives.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. To help with that, we came up with “the researchers’ point of view” and put the challenges and our recommendations on the product life cycle. Why do we use product stages? Development.

Product Research 109

Product Research User Testing Development Customer Experience 109

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. This leads to its eventual death.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

ProductPlan

MAY 14, 2019

The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. Patents can box out competitors from copying some of your technology, methods, and ideas. It even has its own TLA (its three-letter acronym being FMA, obviously).

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

BrainMates

DECEMBER 12, 2019

Both groups are striving to find new market gaps and solutions that return value to their shareholders and customers — they now just need to expand this to include other stakeholders. We inform the business on new market trends, customer needs and perceptions that our businesses need to respond to.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

ProductPlan

MARCH 17, 2020

As a PM, you can’t passively wait for the promise of a rare meeting-free Friday afternoon to catch up on months’ worth of essential strategic activities. Common outbound effort activities include: Competitive differentiation. Market research. Developing a Product Strategy. Product planning. Product strategy. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74