Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 95

Product Research User Testing Customer Feedback Research Software 95

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 99

User Testing Data Visualization Feedback Software Research Software 99

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

ChatGPT 98

ChatGPT Data Visualization Onboarding KPIs Research Software 98

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Preparing for the C-Suite. Communication.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. Conduct market research Now that you know your customers, it’s time to research your competitors.

Product launches 92

Product launches User Testing Product Research ChatGPT 92

Userpilot

MARCH 25, 2024

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. You can estimate it based on market research. Your NRR is 120%.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 92

Product Research Feedback Software Research Software Product Marketing 92

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

Feedback Software 95

Feedback Software Research Software User Testing Product Research 95

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. We do a lot of market research. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Identify market opportunities and changes.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 93

Product Research User Testing Feedback Software Research Software 93

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals.

Research Software 94

Research Software Analytic Tools Feedback Software User Testing 94

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Conduct market research The aim of market research is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand.

Product launches 95

Product launches User Testing Product Research Analytic Tools 95

People-First Product Leadership

MARCH 10, 2024

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. People don't know what they want until you show it to them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

SEPTEMBER 14, 2023

Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product. Let’s imagine that the majority of customers say that price is the key factor.

Product Research 89

Product Research Customer Feedback Data Visualization User Testing 89

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated. How might people use the product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Product launches 104

Product launches Product Research Data Visualization Research Software 104

Usersnap

SEPTEMBER 12, 2023

Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. And this is where things get really interesting… Your set of competitors is determined by your positioning.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona. Communicate your credibility and trust.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

User Testing 93

User Testing Product Research Feedback Software Customer Feedback 93

Usersnap

NOVEMBER 10, 2023

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. To combat this effect, product managers must constantly look for a competitive edge that enables their product to continue to contribute positively to the profitability of the organisation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Userpilot

MAY 30, 2022

In SaaS, there are 4 most common needs-based segments that you need to differentiate. While most people attribute failure to money and bad execution, they forget the root cause – lack of proper market research (validation). Positioning. Four most common needs-based segments. Let’s talk about each of them below.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

JULY 17, 2023

What are the key positions in product teams? Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy. Conclusion Choosing the right product team structure will affect your chances of building a successful product and delivering a positive customer experience.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Product Research 92

The Product Guy

OCTOBER 9, 2018

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. I was able to collaborate closely with the senior director of product at my company on this work. About Julian Dunn.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product HQ

FEBRUARY 1, 2023

Both are responsible for things such as product positioning, product roadmap , and the taking of new product lines. However, the key difference is that product marketing managers always focus on product management from a marketing perspective. On the top, you have the name, position, and contact information.

Product Marketing 52

Product Marketing Marketing Management Management 52

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well?

User Testing 62

User Testing Marketing Research Software Product Research 62

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47