374: The one marketing communication framework product managers need to know – with J.J. Peterson
Product Innovation Educators
FEBRUARY 28, 2022
Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. 17:48] How do we apply these story elements to marketing?
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