Remove Differentiation Remove Marketing Remove Technical Review Remove White Paper
article thumbnail

How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

article thumbnail

Your First Days as Product Manager

Under 10 Consulting

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Review them all.

article thumbnail

Product Launch Timeline

ProductPlan

A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market.