Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Healthcare in most markets has a highly unusual dynamic. For those contemplating moving into the $4.3 For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 92

User Testing Feedback Software Research Software Product Marketing 92

The Product Coalition

JULY 1, 2021

It requires approaching APIs like any other product offering that you’d release to the market. Technical Perspective on API Platforms Due to the technical nature of APIs, most organisations and managers immediately turn to their technologists and engineers to understand how they need to deliver an API.

Analytic Tools 121

Analytic Tools Technical Review Software Review Customer Experience 121

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Research Software 89

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The Lean Product Playbook Summary?—?How

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 87

ChatGPT Data Visualization Onboarding KPIs Research Software 87

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 98

User Testing Customer Experience Marketing Research Software 98

Mironov Consulting

NOVEMBER 15, 2023

  Eye-popping valuations for AI firms are the bright exception to a down venture market. For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    After all, any sufficiently advanced technology is indistinguishable from magic.   (GDPR? 

Data Visualization 75

Data Visualization Artificial Inteligence Technical Review User Testing 75

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Look for new market trends. Are there new market entrants?

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Marketing Automation.

Technical Review 53

Technical Review Technology Strategy User Testing 53

ProductPlan

NOVEMBER 10, 2020

They own ultimate responsibility for the market success of those products. But the company is also selling the market a different type of product: a high-quality online shopping experience. Fluency in eCommerce tech. The overall user experience of an eCommerce website or app consists of many technological components.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction. Book a free consult today.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    That’s our #1 challenge for 2025.” hours to install. 

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. What’s causing the disconnect? For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Roman Pichler

AUGUST 15, 2023

As your product develops and grows, and as the market and technologies evolve, you must adapt the product strategy. Asking the four questions below will help you with this, as I discuss in greater detail in the article Tips for Effective Product Strategy Reviews. Competition: Is your product still sufficiently differentiated ?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 81

Product Research Feedback Software Research Software Product Marketing 81

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. HubSpot shot to fame due largely to its laser focus on inbound marketing.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Goal-setting framework.

Research Software 83

Research Software Analytic Tools Feedback Software User Testing 83

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Innovatemap

JUNE 9, 2020

Sherry and Bart focus on keeping those clinic providers up and running with the proper technology and tools they need to meet patient demands. The Technical Task. There were many technical solutions needed for what might appear to be a simple task. This speaks to our philosophy of our tech stack. We build what we have to.

Technical Review 52

Technical Review Fractional CTO Systems Review Healthcare 52

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Wyze’s tagline is to make great technology accessible. How do you make sure it’s representative of your market?

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. When building your products, the security and privacy of your customers’ data needs to be a top priority.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide custom artwork through illustration and engaging motion design.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Imaginary Cloud - Design

SEPTEMBER 1, 2022

A website redesign is one way to launch a new site to support a new marketing campaign, update an older site with the latest web standards, or give users a more seamless experience with site navigation. It’s especially true if you built your website with an older web development technology that may not scale well as your business grows.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

freshtrax

FEBRUARY 21, 2023

Although the number of tourists has plummeted in the past years due to the pandemic, the percentage of foreigners in Tokyo has been increasing since 2014 with internationalization rapidly progressing in the city. The first article focuses on his career journey and his opinions on the difference between the design market in Japan and the West.

Research Software 52

Research Software Technical Review UX Data Visualization 52

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 80

Data Visualization User Testing Analytic Tools Customer Feedback 80

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? Discovery - Uncover customer needs through market and user research. That's why I never rely on market research. If you have left an industry or company and then returned a few years later, it’s likely the market has moved on.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59