Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. You’ll use the problems solved by each product as proof points.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

AUGUST 21, 2023

The parts of your portfolio strategy that change every 12 months should mirror the business investment priorities of your target customers that are most relevant to what you do. Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market.

Product Management 246

Product Management Product Manager White Paper Vision 246