The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 126

Product Strategy Strategy User Testing Weak Development Team 126

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 125

Vision Product Research User Testing Roadmap 125

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

Roman Pichler

MAY 3, 2023

See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity. This will not only benefit your product. It will also have a positive impact on team morale and productivity. Will the technology help you better differentiate your product ?

Research Software 230

Research Software Technical Review Technology Product Research 230

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 92

Product Research User Testing Customer Feedback Research Software 92

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall.

Roadmap 128

Roadmap Healthcare Reporting Tools Software Review 128

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is. A Brief Guide to this Article. No Convincing Standout Features.

Vision 300

Vision User Testing Research Software Product Research 300

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. You’ll use the problems solved by each product as proof points.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

FEBRUARY 25, 2024

As Netflix continues to innovate and adapt to new challenges and opportunities, its unwavering focus on meeting user needs remains at the core of its product strategy, driving its ongoing success and shaping the future of streaming entertainment.

Analytic Tools 101

Analytic Tools Entertainment Customer Experience Data Visualization 101

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Analytic Tools 94

Analytic Tools Feedback Software Product Research User Testing 94

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product.

Differentiation 112

Differentiation Books Strategy Product Strategy 112

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Product Management Unpacked

MAY 26, 2020

For example, a VP of member service may raise a product issue, which Claire may investigate through a service blueprint or product analysis. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

JANUARY 16, 2024

A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more.

ChatGPT 94

ChatGPT Data Visualization Onboarding KPIs Research Software 94

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product differentiation is a must for product managers. Track product market fit regularly.

Feedback Software 70

Feedback Software Analytic Tools Research Software User Testing 70

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

JANUARY 28, 2019

First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 90

Research Software Analytic Tools Feedback Software User Testing 90

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. Such insights are invaluable.

User Testing 96

User Testing Data Visualization Feedback Software Research Software 96

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Informs your pricing strategy The CAC payback metric is widely used to make informed product pricing and positioning decisions.

Feedback Software 100

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 100

Roman Pichler

MAY 10, 2016

At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Minimum Viable Product #2.

Books 145

Books Product Research Feedback Software Workshop 145

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 122

User Testing Customer Feedback Customer Experience Data Visualization 122

The Product Coalition

OCTOBER 4, 2022

To create these feelings for your product, you must obsess over the details yourself. Apple doesn’t ship a product, even a first release, without obsessing over every detail, no matter how small. Their goal is to generate positive feelings about the product, whether the form factor, the packaging, or the unboxing experience.

User Testing 142

User Testing Product Research Customer Experience Customer Feedback 142

Product Culture

MARCH 17, 2021

Debbie wins a copy of Product Roadmaps Relaunched , plus a Zoom coffee or beer to chat about product. Jobs My friend Daniel Meyer at Camunda has a remote Senior Product Manager position open. You will help define Camunda's product strategy and transform the Process Automation market. Claim your prize!

Data Visualization 52

Data Visualization Differentiation Vision Roadmap 52

Usersnap

SEPTEMBER 12, 2023

Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. And this is where things get really interesting… Your set of competitors is determined by your positioning.

Product Research 52

Product Research User Testing Research Software Feedback Software 52