The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 123

Vision Product Research User Testing Roadmap 123

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Roman Pichler

MAY 3, 2023

See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity. This will not only benefit your product. It will also have a positive impact on team morale and productivity. Will the technology help you better differentiate your product ?

Research Software 230

Research Software Technical Review Technology Product Research 230

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 80

Research Software Analytic Tools Feedback Software User Testing 80

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

APRIL 8, 2024

The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is. A Brief Guide to this Article. No Convincing Standout Features.

Vision 300

Vision User Testing Research Software Product Research 300

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

FEBRUARY 25, 2024

By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy. Pricing Strategy: Adapting to Market Dynamics Netflix’s pricing strategy has evolved significantly over the years in response to changing market dynamics and consumer preferences.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. You’ll use the problems solved by each product as proof points.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Co ntinuous Product Discovery. What are the major touch points?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

Differentiation 111

Differentiation Books Strategy Product Strategy 111

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Unlike traditional product managers, Claire is less involved with the technical aspects of product management. From marketer to product management leader.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Ronke PM

MAY 8, 2024

Culture-driven leadership denotes culture-driven product leaders who lead with cause and purpose. These leaders are passionate and curious, which inspires their teams and motivates the entire organization to support their product vision and strategy. They communicate clear product vision.

Leadership 52

Leadership Reporting Tools Product Management Product Manager 52

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry.

ChatGPT 84

ChatGPT Data Visualization Onboarding KPIs Research Software 84

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 90

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 90

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them.

Books 145

Books Product Research Feedback Software Workshop 145

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product managers usually have to: conduct market and customer research. set meaningful goals.

Feedback Software 63

Feedback Software Analytic Tools Research Software User Testing 63

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. What are examples of market gaps? Such insights are invaluable.

User Testing 86

User Testing Data Visualization Feedback Software Research Software 86

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. This works especially well when you have a sticky product that’s hard to leave once the full price kicks in. Micro product pricing surveys get higher engagement and response rates to boost your research significance.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Amplitude

MARCH 21, 2019

Slalom is a modern consulting firm focused on technology, strategy and business transformation. Slalom believes that product analytics is a critical centerpiece at every stage of product development. We’re not just a digital creator shop, we’re not just a strategy shop, we’re not just an implementation shop.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62