The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Product Guy

JUNE 15, 2017

Guest Post by: Lonnie Rosenbaum (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Marc Abraham]. Sharing product information within your company is one of the most valuable things you can do as a product manager. Create slides to walk the audience through: What’s been happening with the product (e.g.,

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Here’s how this scenario plays out.

B2B 100

B2B Sales Training Product Management Product Manager 100

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. What can be cut first?

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70