The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever. Shopify : “To make commerce better for everyone.”

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ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product vision. The product vision itself isn’t achievable in the short term.

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Vision Product Strategy Strategy Feedback Software 59

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

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Vision Roadmap Onboarding KPIs Customer Experience 52

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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Differentiation Feedback Software Product Research User Testing 52

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 132

User Testing Research Software User Friction Customer Experience 132

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality. Book the demo !

Feedback Software 86

Feedback Software User Testing Product Research Customer Experience 86

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. Evidence-based learning is essential to satisfy customers and grow.

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. To reframe things, only about one out of three feature ideas actually come directly from customers… you know, the people who are paying money to use your products.

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Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. Think about it—what is AI best at? This post is just the beginning of a discussion. Please tell me!

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Data Visualization ChatGPT Research Software Product Management 120

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want. This information will guide you when branding a startup.

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Branding User Testing Product Research Data Visualization 98

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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User Testing Research Software Customer Feedback Feedback Software 87

Userpilot

NOVEMBER 17, 2022

By adding delight to the product, you increase product stickiness and enhance customer satisfaction. This happens because users find interactions with the product rewarding. Delightful products are also full of personality, so users develop human-like relationships with them. First, they satisfy real user needs.

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User Testing Customer Experience Feedback Software Customer Feedback 87

Userpilot

OCTOBER 16, 2022

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ). Focusing on a competitive differentiator.

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User Testing Feedback Software Research Software Customer Experience 99

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. Points of parity are these product characteristics that your product needs to match the functionality of a competing product. Building features that your user asks for may be necessary to stay competitive.

Product Research 85

Product Research User Testing Feedback Software Research Software 85

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Yet the customer experience continually improves while KPI targets come into view. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps.

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Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Understand customer needs.

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Data Visualization User Testing Research Software Feedback Software 95

The Product Cafe

MARCH 24, 2024

As companies grow, the clarity of their messaging often fades, leading to confusion among potential customers about the product's offerings and its relevance to their needs. However, several common pitfalls can disrupt this harmony, leading to messages that fail to engage or confuse potential customers.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. How can we enhance the user experience in a particular domain?

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ChatGPT Data Visualization Onboarding KPIs Research Software 90

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. Differentiate your product from other similar products on the market to avoid product parity. It reveals the value customers receive for the money paid.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Amplitude

MARCH 9, 2020

Our customers use our product intelligence platform to iterate quickly on big bets, and to stay ahead, they will need a platform that can instantly predict which features and campaigns are most likely to cause growth and make faster product bets without extensive A/B testing—they need predictive analytics with causal insights. added over 2.5

Data Visualization 111

Data Visualization Analytic Tools Artificial Inteligence User Friction 111

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 91

Research Software User Testing Analytic Tools Feedback Software 91

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Where will you compete: which customer segments, which categories, which channels? Will you follow Porter’s path for differentiation or cost leadership?

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Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

DECEMBER 6, 2022

The signs of the feature factory mindset are prioritization of outputs over outcomes, excessive focus on KPIs , and not validating customer requests. Feature factories often build parity products that don’t bring any unique value to the users. To avoid falling into this trap, feature development should be driven by product vision.

Onboarding KPIs 87

Onboarding KPIs Product Research Feedback Software User Testing 87

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

Product Research 94

Product Research Feedback Software Research Software User Testing 94

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

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Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

JANUARY 29, 2023

TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. It doesn’t stop at MVP though!

User Testing 92

User Testing Product Research Framework Feedback Software 92

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.

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User Testing Product Research Product Marketing Customer Experience 141

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Yet the customer experience continually improves while KPI targets come into view. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision.

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. A Successful product has an aligned product vision and strategy.

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92