The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Roman Pichler

MAY 5, 2020

When I need to take a break from writing, I save the document. Word is the product. But the ability to save the document is a feature, a part of the overall product. To get a more complete picture of the Scrum product owner role, take a look at my product owner guide : Featur e Owner and Component Owner.

Feedback Software 353

Feedback Software Product Research Weak Development Team User Testing 353

The Product Coalition

MARCH 23, 2018

Maybe it is because in the early stages of my career, I was a student of Waterfall and the idea of purposely avoiding the documentation stage just seemed irresponsible and actually, impossible to accept. Simply stated, there is no substitute for well-written and researched documentation. This couldn’t be the case…could it?

Weak Development Team 68

Weak Development Team Research Software User Testing Technical Review 68

Mind the Product

MARCH 12, 2020

It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning processes, team gatherings, and training. What product ops is. How it’s become a critical function for scaling effective product teams. What Product Managers do. Supporting onboarding.

Product Research 188

Product Research User Testing Weak Development Team Customer Experience 188

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. If there’s customer adoption , developers generally will come. Short on time?

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The framework uses its own product owner role, which is different from the one in Scrum.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

MARCH 21, 2024

TL;DR A customer profile is a document that contains detailed information about your ideal customers , such as their jobs , interests, motivations, goals, and challenges. The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Talk

DECEMBER 9, 2020

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. How could they quickly discover a new market?

Travel 137

Travel Data Visualization Product Research Research Software 137

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Feedback Software 87

Feedback Software Research Software Analytic Tools User Testing 87

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Good estimation and busy technical team are the keys to success. So I see product companies succeed by shipping standard products , and selling those identical bits many times to many customers.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Userpilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Wrong product-market fit : Your product should meet the needs of your target market and deliver continuous value.

User Testing 91

User Testing Customer Experience Feedback Software Customer Feedback 91

Mixpanel

MAY 8, 2023

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

Roman Pichler

DECEMBER 4, 2018

To understand if and to what extent your product is affected by technical debt, talk to the development team, for example, in the next sprint retrospective. I find that development team members usually have a good understanding where issues in the architecture and code are.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Mironov Consulting

JULY 28, 2022

The Enterprise Sales/Solutions side of the organization [new sales, renewals, customer success/implementation, professional services, support escalations, account-based marketing] deals with one major customer at a time then mentally moves on to the next.    Where else can we make this product fit?   Sequentially.  Right

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mixpanel

JANUARY 21, 2020

As Director of Product Management at Mixpanel, an important part of my role is hiring and developing a world-class team of product managers and ensuring that we’re empowering those people to be the best product managers they can be. You already know this: To build a great product you have to have a good spec.

Weak Development Team 87

Weak Development Team Customer Experience Reporting Tools Feedback Software 87

Userpilot

MAY 19, 2022

A successful product manages to deliver value to customers. Value Proposition Canvas can help you decide what features to develop to provide value to users. A solid value proposition communicates the benefits of your product without over-promising. Kano model helps you prioritize feature development.

Feedback Software 91

Feedback Software Research Software User Testing Product Research 91

The Product Coalition

APRIL 1, 2023

Still, he was one of the best hires I made in this area and he turned out to be a product star. I used to manage large development teams — all smart and independent people — but I hadn’t managed product managers before. joined, I owned the product end-to-end and managed it all myself. More on that below.

Product Management 128

Product Management Product Manager Management Management 128

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Mind the Product

DECEMBER 6, 2019

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. If we want to build greater emotional intelligence into our product teams, then we need to design our hiring processes to look for it. Key Points.

Weak Development Team 196

Weak Development Team Reporting Tools Product Research Research Software 196

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

MARCH 8, 2022

User behavior analytics helps you flag underperforming features and modify onboarding experiences to improve feature discovery. 51% of users won’t return to a company if they’ve had bad experiences with it. User analytics also provide insights into how users interact with products at every stage of the user journey.

Analytic Tools 89

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 89

Userpilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. It operates under the premise that customers purchase products and services to get a “job” done. But how can you use it to implement JTBD theory successfully?

Framework 85

Framework User Testing Feedback Software Data Visualization 85

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. So how does this model impact product positioning ?

Positioning 70

Positioning Weak Development Team Document Messaging 70

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

The Product Coalition

FEBRUARY 12, 2024

Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. Why was this prioritized?”

Technical Review 113

Technical Review User Testing Product Research Customer Feedback 113

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Where Dropbox went from there is well documented. Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. Sean: Yes.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Userpilot

NOVEMBER 21, 2023

TL;DR A product launch checklist is a list of all the actions to complete before, during, and after releasing a new product , feature , or update. New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand.

Product launches 80

Product launches User Testing Product Research Analytic Tools 80