Remove Download Remove Marketing Remove Roadmap Remove Strategy
article thumbnail

My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? But what exactly is a product strategy?

article thumbnail

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

article thumbnail

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

Roadmap 331
article thumbnail

453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

article thumbnail

The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

article thumbnail

Stop wasting money using the roadmap to execute your product strategy

Product Warrior

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.