Intercom, Inc.

FEBRUARY 7, 2019

The app also allows you to create a personalized and customizable public link for your calendar that you can add to your Intercom profile, your email signature or anywhere you wish. Or, you can use chatbots to automatically schedule meetings with qualified leads when they’re live on your website and ready to buy.

Books 112

Books 112

The Product Coalition

FEBRUARY 7, 2019

When you’re thinking about what types of testing you’re going to do, understanding who the user is, what the profile or the persona of the user is, is really critical. The first type of research is to understand who your users are.

User Testing 61

User Testing Product Research Testing Research Software 61

Under 10 Consulting

FEBRUARY 7, 2019

your most successful customers to create ideal buyer profiles. To do this, share the roadmap, explain the product’s desired capabilities, and identify the target buyers for the solution. Refine your product, marketing, and sales efforts to focus on this ideal.

Product Management 58

Product Management Product Manager Research Software User Testing 58

Advertiser: ZoomInfo

Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Leveraging intent data.

Data Visualization

Advertiser: ZoomInfo

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

Weak Development Team

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details. Basic search: Easily search using keywords, job title, location, industry, and more.

Systems Review

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Data helps brands better profile customers, understand their needs, and forge valuable emotional connections with them. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition.

Customer Experience

Advertiser: ZoomInfo

In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Leverage intent data. And much more!

Data Visualization

Advertiser: Data Robot

Numerous high-profile examples demonstrate the reality that AI is not a default “neutral” technology and can come to reflect or exacerbate bias encoded in human data. The risk of bias in artificial intelligence (AI) has been the source of much concern and debate.

Artificial Inteligence

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

A simple tool to profile product management activities. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions. We'll cover: A better metaphor for product manager. Is the product manager a "mini-CEO"?

Product Management