Product Innovation Educators

OCTOBER 22, 2018

Connect with Shaughnessy at her LinkedIn profile. The mentor/mentee relationship does not always have to be formal and it should never be forced. Useful links: Announcement for Denver Startup Week panel discussion of Women Product Leaders.

Customer Experience 65

Customer Experience Vision Feedback Software User Testing 65

Mind the Product

OCTOBER 25, 2018

At Trustpilot, reviews for a company are shown on a company’s “profile page”. If a company does not have any reviews, there is only an empty profile page. Especially users searching for Dusseldorf Airport: Users would more easily find companies if we added the real company name, description, and address to their profile.

Customer Experience 150

Customer Experience User Testing Product Research Software Review 150

Advertiser: ZoomInfo

In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Leverage intent data. And much more!

Data Visualization

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details. Basic search: Easily search using keywords, job title, location, industry, and more.

Systems Review

Advertiser: ZoomInfo

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

Weak Development Team

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Data helps brands better profile customers, understand their needs, and forge valuable emotional connections with them. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition.

Customer Experience

Advertiser: ZoomInfo

Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Leveraging intent data.

Data Visualization

Advertiser: Data Robot

Numerous high-profile examples demonstrate the reality that AI is not a default “neutral” technology and can come to reflect or exacerbate bias encoded in human data. The risk of bias in artificial intelligence (AI) has been the source of much concern and debate.

Artificial Inteligence

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

A simple tool to profile product management activities. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions. We'll cover: A better metaphor for product manager. Is the product manager a "mini-CEO"?

Product Management