Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. Short on time?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Why educational and inspiring?

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. My immediate response, holy f*ing YES!!!! l hope you enjoy the post.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71