article thumbnail

How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. What do they have in common?

article thumbnail

Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Coining a category that disrupted an industry. Driving connection and growth with conversational relationships.

Inbound 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. Inbound volume is spiking for half of support teams. We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19.

article thumbnail

How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). This is why community-led growth has been seeing an uptick in the SaaS industry. Narrow down your target audience.

B2B 105
article thumbnail

Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries.