Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Why educational and inspiring?

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

BrainMates

SEPTEMBER 19, 2022

ReadyTech is one company whose products are making an impact on the way Australian and New Zealand businesses are managing their workforce. From education and workforce management to local communities, government, justice systems and beyond, they create people-centric technology that helps make the complex simple.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

OCTOBER 8, 2021

Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Userpilot

JULY 2, 2022

A short trial window is good because it creates a sense of urgency, but some complex products need an extended period for users to grasp their essence fully. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while.

Analytic Tools 104

Analytic Tools User Testing Customer Experience Data Visualization 104

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

NextBigWhat

OCTOBER 30, 2020

Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. Great Customer Exp AND Great Margins.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MARCH 29, 2022

That’s just scratching the surface – watch the full recording or read through the event transcript to experience New at Intercom , and catch up on all the major announcements, industry insights, and customer stories that were shared at our first virtual event. We had an inbound sales team as well, basically quite a few groups.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

JANUARY 31, 2019

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. I’ve been thinking a lot that, as an industry, in tech, we haven’t done enough.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209