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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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How to Build a Killer Product Microsite

Mind the Product

You can educate your buyers. This provides a great platform for your inbound strategy to educate the target [.]. Today your customers are reluctant to buy, so what can product marketing folks do to help? Whenever they are ready to buy, they will remember you.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Find your brand positioning. Finding the right brand positioning for your company and products will ensure that you’re able to effectively communicate with customers and shape their perception of your brand. You need an optimized website with all the information necessary to make an educated purchase decision.

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Building a sales team in a high-growth environment

Intercom, Inc.

It comes down to three things: We’re customer-first: We value positive customer experiences above all else. Historically, the role of the inbound SDR (sales development representative) has been to gather qualification criteria. We look for: SDRs who can create value.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Effective support plays a significant role in retention – it’s an opportunity to delight and educate your customers, resolve their issues, and overall, improve the relationship they have with your brand. Plus, 64% of customers are more likely to refer others based on positive experiences – leading to new customers and increased sales.