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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She advises executives around the world regarding product management. In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Andrea Saez – Writer, Speaker, Advisor | Sr PMM @ Product School.

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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

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How Today’s Top SaaS Companies Build an Ecosystem Moat by Austin Yang, Product Drive 2022

Userpilot

An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points. Ecosystems allow companies to better satisfy user needs and improve user experience. Templates allow companies to showcase their products and onboard customers quickly.

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How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

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What is User Onboarding?

Userpilot

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Allow us to share our understanding of user onboarding with you. User onboarding is synonymous with educating your customer to get the most out of your product.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.