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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

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How Netflix builds a culture of excellence | Elizabeth Stone (CTO)

Lenny Rachitsky

• Sendbird —The (all-in-one) communications API platform for mobile apps • Explo —Embed customer-facing analytics in your product — Elizabeth Stone is the chief technology officer of Netflix. Brought to you by: • Vanta —Automate compliance. Simplify security.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Watch our on-demand webinars and view Userpilot’s upcoming live events. High ratings build trust and make purchase decisions easy.

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Establish a product discovery infrastructure to save time and effort (pt. 3/6)

The Product Coalition

This article is part of a wider guide on how to establish a product discovery framework in your organization. And you’re telling me you don’t have guidelines for how to conduct interviews, analysis exercises, and communicate findings? It also doesn’t need to be expensive, or fancy, to be effective.

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How Amplitude Uses Amplitude to Drive Impact

Amplitude

By using analytics in Amplitude, our team found our customers’ retention was related to how often they learned something from an Amplitude chart and shared that learning with their network. The more users learn, the more they embed into our network. The more they embed into our network, the higher our retention rates!

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How to Build Your Dream Analytics Stack

Indicative

There’s more information on hand than organizations know how to use or manage. A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. This is also referred to as event data.

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Userlane for Self Service Support: Features, Pricing, and Review

Userpilot

Looking for an effective self service support tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your self service support needs. What does self-service support entail?