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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. Social listening.

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Best Product Growth Platforms for SaaS

Userpilot

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. But with so many platforms out there, which one should your SaaS business choose? Why is product marketing the future?

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.