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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). There are two reasons why.

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15 Best User Behavior Analytics Tools in 2024

Userpilot

User behavior analytics tools are an essential part of the modern product manager’s toolkit. You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. These robust tools help you track and analyze crucial user behavior data.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. NPS scores or bug reports).

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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The Best Funnel Optimization Tool for SaaS [Top 10 Compared]

Userpilot

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support. Using analytics tools like funnel and paths analysis or session recordings helps teams identify friction. This is particularly the case in the enterprise software context.

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BoS Conf Online Fall Supporter: Logi Analytics

Business of Software Conference

A Little about Logi Analytics. Logi Analytics, an insight software company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated experts invested in your success. Learn more about Logi Analytics here. Get your Fall BoS Conference Ticket.