Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring.

Events 74

Events Agile Product Research Product Management 74

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Leverage event data to perform funnel analysis and identify areas of friction within the conversion process, then fix them.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. How large is your company? Create user onboarding flows code-free.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring.

Events 60

Events Agile Product Research Product Management 60

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program. Interest in marketing.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40

Events User Testing User Friction Strategy 40

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Userpilot events.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

FEBRUARY 15, 2023

And while preparing for those events I noticed is that even though the internet is full of good advice, it’s often fractured, vague or complicated with unnecessary jargon. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook.

Startups 114

Startups User Testing Research Software Differentiation 114

Userpilot

APRIL 24, 2024

Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Trend analysis in Userpilot.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 9, 2024

You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Linking SEQs to specific events is a powerful tool available in Userpilot. The average SEQ score for SaaS is 5.3

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Their focus is on understanding customer needs , shaping product vision and product strategy , bringing the product to the market, and driving its business success. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. What are your current pain points?

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Sequent Learning

DECEMBER 20, 2023

They oversee the development and launch of products, understanding market needs, and ensuring the product aligns with the company’s goals. Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Allowing you to personalize your marketing messages better. Ask market research questions about your customer’s top challenges, pressing desires, and emotions.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

The Product Coalition

MARCH 19, 2021

Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. Branding is an important component of marketing, whether you’re an emerging or tenured brand. It’s good branding.

Development 132

Development Product Research Research Software Technical Review 132

UX Planet

FEBRUARY 1, 2024

Lyssna Source: lyssna Lyssna is a handy platform for remote user research. For market research and competitor strategies. You can create UX prototypes with unlimited combinations of event triggers, conditions, and actions. Interaction events. You can use touch, mouse, and keyboard events to trigger interactions.

Research Software 52

Research Software Analytic Tools Feedback Software Data Visualization 52

Antwak Blog

APRIL 15, 2021

The present Security Information and Event Management (SIEM) software sellers are presenting AI , advanced statistical analysis and other analytical methods to their products. Security information and event management ( SIEM ) software give enterprise security experts insight into the IT environment.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Antwak Blog

APRIL 15, 2021

The present Security Information and Event Management (SIEM) software sellers are presenting AI, advanced statistical analysis and other analytical methods to their products. Security information and event management ( SIEM ) software give enterprise security experts insight into the IT environment.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product Coalition

SEPTEMBER 21, 2020

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Research competitors and adjacent markets- There is wisdom in what other companies do, even though it might not work for your customer base at this moment.

Customer Experience 155

Customer Experience Data Visualization User Testing Product Research 155

ProductPlan

JUNE 8, 2021

By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Actionable.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. It includes marketing, advertising, and promotional activities to reach the target audience.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. These roundtables are intimate, invite-only events for SiriusDecisions clients where we facilitate open discussion between functional leaders from different b-to-b organizations on a chosen topic of interest. Product Marketing Community — December 9 in San Francisco.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60