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How Netflix builds a culture of excellence | Elizabeth Stone (CTO)

Lenny Rachitsky

• Sendbird —The (all-in-one) communications API platform for mobile apps • Explo —Embed customer-facing analytics in your product — Elizabeth Stone is the chief technology officer of Netflix. Brought to you by: • Vanta —Automate compliance. Simplify security.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Not all touchpoints can be tracked by analytics. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.

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Best Online Engagement Tools For Interacting With Your Customers Across Their Journey

Userpilot

Engagement tools are software applications that help to facilitate and encourage two-way interactions between your SaaS and its customers. The right in-app engagement software will help you to increase in-app user engagement. Analytics can guide your content strategy decisions both in-app and on other channels like social media.

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Resurrected Users: Who Are They and How to Retain Them?

Userpilot

There are multiple ways to identify dormant users: Monitoring product usage, tagging core features, or tracking critical events to measure product usage metrics and see what users are disengaging. Sending in-app surveys and segment those users who report hardships with the product, express dissatisfaction, or rate your SaaS product low.

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Userlane for Self Service Support: Features, Pricing, and Review

Userpilot

Looking for an effective self service support tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your self service support needs. Let’s get started!

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GainsightPX for Self-Service Support: Features, Pricing, and Review

Userpilot

Looking for an effective self-service support tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your self-service support needs. Let’s get started!

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

build in-app experiences that increase product adoption and retention without coding). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Embed videos. Userpilot events. To promote the events, we use email marketing.