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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

In the product-led era, listening to customers has never been more essential. Customers expect companies to be receptive to feedback, and are ruthless when they come across businesses that doesn’t care. Customer service. Delighted Dashboard. Feedier Dashboard. Promoter Dashboard. The number one answer?

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How Product Managers Should Define and Use The Product Persona

Userpilot

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Best Product Growth Platforms for SaaS

Userpilot

Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Their needs, wants , and pain points. Company details (e.g.

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Best Customer Feedback Examples From SaaS Companies

Userpilot

Usability tests help you understand how users interact with your product features. Third-party feedback can make your product or service sound more credible to potential customers. With product-market fit surveys, you can figure out if you’re targeting the right market with the right product.