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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. To promote the events, we use email marketing. Attest website.

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15 Ways for Effectively Scaling SaaS

Userpilot

TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

Userpilot

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Choose the audience Not all experiments are suitable for every user.